Magnetic Literacy Campaign Collateral
For the launch of Magnetic Literacy, a core curriculum for Grades K–5, we built a cohesive collection of print and digital assets—brochures, samplers, flyers, postcards, digital ads—grounded in the updated portfolio design system. Hand-drawn illustrations added warmth and personality, giving the campaign a distinctive visual voice that became integral to the product’s ongoing identity.
ROLE: Brand Development, Creative Direction, Graphic Design, Production Design and Layout
Launching a product ahead of its official release demanded clear, thoughtful documentation to present a complete picture of what the product experience would be. For Magnetic Literacy, this meant developing a comprehensive set of brochures that not only articulated the product’s purpose and structure, but visually demonstrated how educators and students would interact with it.
Book-smart
In addition to the more in-depth, multi-page pieces, we also created a coordinated set of postcards designed to highlight key product features at a glance. Using the proprietary photography captured in authentic classrooms, we developed a series of cards that could be offered as takeaways at live events or during sales conversations.
Proper Channels
The campaign spanned every marketing touchpoint, with a range of deliverables developed to support the launch across all channels.
