is a connected learning experience.
One that not only connects students to an assessment, but also to a wide range of educational tools across print and digital; math and reading; and professional development.
Our goal for the visual identity and brand work was more than a logo redesign, we initiated a complete brand transformation, with the intention to change the perception of i-Ready: from a single product to that of a robust portfolio.
To do that, we needed to rethink how we expressed the brand as a whole.
We started at the portfolio-level.
At the core of our identity is the i-Ready cube—a recognizable element within the education space that holds a great deal of brand equity. We took the cube and broke it apart to envision it in new ways to allow both flexibility and cohesion.
We were able to pull out a singuar shape—a simple triangle—and use it to create both a bold pattern and a subtle grey grid used for the alignment of elements.
The pattern was used to create breakaway ‘tessellations’—a nod to digital pixels and the connection of products to the digital assessment.
A System is Born
In thinking about the aesthetic as a “system,” we assigned a limited color palette to each of the product sub-brands. This helps visually connect all back to the portfolio-level.
Bringing Assets to Life
We invested in adding motion where it counts—social, paid media, and advertising—where we need to stand out rather than fit in with static images. Our playful, vibrant product illustrations are the perfect candidate for motion, allowing us to breathe life into campaigns.
Cleaning House
Icons were redesigned to be more modern and accessible. Tables and charts were simplified and streamlined.
