In 1999, Bill Gates decided that Microsoft would begin to develop a game console that he envisioned would not only challenge Sony Playstation, the industry's indisputable leader, but that would revolutionize the home gaming industry. The Duke, code name for the launch controller during development, was designed to ship as part of Microsoft's introduction to the gaming space, XBOX.
i-Ready Interactive Product Tour
As an extension of the i-Ready brand development work and part of the overall event experience initiative, we identified the need for additional in-booth lead capture opportunities. The interactive kiosk we developed was designed to be a self-guided, "choose your own adventure" product tour for booth visitors.
ROLE: Creative Strategy, Ideation, UX/UI Development
Lead Capture Made Easy
Displayed on 80" touch-screen monitor kiosks throughout the booth, looping video content encourages engagement when the kiosk is untouched. A CTA in the screen's corner, invites guests to touch the screen to begin their self-guided product tour.
Once touched, the kiosk presents the entire i-Ready portfolio of brands and offers users a chance to filter products to view content that aligns with their preferences.
The experience features 18 interactive flipbook brochures along with various other assets, and provides users the ability to conveniently email resources directly to their inbox.
In the backend, user information, including the selected resource, is automatically recorded in the sales CRM, and the user is instantly added to a marketing automation funnel.
Lead captured.
